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Business Intelligence and Analytics

Knowledge & Understanding:

  • You will build an appreciation of all the different data sources, which are accessible from the university and develop an understanding of how to analyse and interpret data in different practical situations (ML01)

Intellectual / Professional skills & abilities:

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  • You will develop professional communication and presentation skills, which are appropriate to the data sets you have researched and analysed. You will learn how to present your material in a clear and professional manner (ML02)
  • Throughout the module you will reflect on your own understanding of data and experiences by the preparation of your reflective journal (ML03)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

  • You will develop your enquiry and awareness of legislation that governs data processing and data handling in organisations. (ML04)

(Part 1) Word Limit: 2000 words

It goes without saying that the last couple of years have been globally challenging.  Some business sectors have flourished whereas other have faced unprecedented challenges.  For this assignment you are required to compare the financial performance of three companies of different sizes in one particular sector of business.

You have a choice of choosing three businesses within either (1) the hospitality sector OR (2) The clothing retail sector.

The three companies chosen must be:

  • similar in terms of their main business function e.g. in hospitality they are all food based or accommodation based;
  • They have accounts available from 2010 to present (i.e. 2021 or 2022);
  • Prior to the pandemic, one business is classified as a small enterprise based on a staff headcount of less than 50 in 2018;
  • Prior to the pandemic, one business is considered as large based on a staff headcount of more than 250 in 2018;
  • The third business, in terms of employee numbers can be based on free choice.

You will produce a professional written report of findings involving both data collection and analysis from your chosen companies, including a brief discussion of relevant GDPR implications of the information you have included within your report. For each of the companies, please include some information in respect to:

  1. The historical ownership of the company.
  2. The general comparison of the performance of the companies over the reporting period i.e. 2010 to present
  3. Summary of any pertinent information in respect to the impact of the pandemic on the company’s fortunes 2020 to present
    (Hint: this could include any generic news items in respect to the wider industry).
  4. Relevant graphical representations comparing at least three elements of the key financials.
  5. Calculate the average profits over the 2010 to 2021 period. If available, including 2022.

(Part 2) Word limit: 500 words

Write a short reflective journal based on your understanding and experiences of collecting, analysing and interpreting data.

Assessment structure:

  • Length for both parts maximum of 2500 words (with a +/- 10% tolerance level) which must be stated.
  • Calibri 11 font; Justified paragraphs; Single line spacing with 6pt before and after paragraphs.
  • Quotations should be in italics with the reference and page number stated. Quotations of more than 2 lines must shown as a separate idented paragraph.
  • Tables and figures should be inserted at an appropriate point in the text and should be easily readable.
  • Referencing must be APA

 

Assessment Criteria

The first column indicates the general assessment criteria used within NBS the second column indicates the specific criteria used when marking your assessment.

Mark General Criteria Module Assessment Criteria
First (80 – 100) Exceptional scholarship for subject.  Outstanding ability to apply, in the right measure, the skills necessary to achieve highly sophisticated and fluent challenges to received wisdom. ·      Outstanding display of research skills & independent study.

·      Critically assesses an extensive range of contemporary high-quality materials.

·      Referencing is exemplary and fully APA compliant.

·      An excellently structured and presented report.

·      The companies selected illustrate excellence in interpretation of data.

·      The word & excel skills illustrated in preparing the report are exemplary.

·      The research and data sets used has fully considered legislation in respect to use of data.

·      An outstanding level of self-reflection has been demonstrated in respect to how your skills in collating and interpreting data have been developed. 

First (70 – 79) Knowledge and understanding are comprehensive both as to breadth and depth.  A mature ability to critically appreciate concepts and their inter-relationship is demonstrated.  Clear evidence of independent thought.  Presentation of work is fluent, focused and accurate. ·      Excellent display of research skills & independent study.

·      Assesses an extensive range of high-quality materials.

·      Referencing is exemplary and fully APA compliant.

·      An excellently structured and presented report.

·      The word & excel skills illustrated in preparing the report are of a high standard.

·      The companies selected illustrate very good skills in the interpretation of data.

·      The research and data sets used has fully considered legislation in respect to use of data.

·      A high level of self-reflection has been demonstrated in respect to how your skills in collating and interpreting data have been developed.

Upper Second (60 – 69) Knowledge base is up-to-date and relevant, but also may be broad or deep.  Higher order critical appreciation skills are displayed.  A significant ability to apply theory, concepts, ideas and their inter-relationship is illustrated. ·      Good display of research skills & independent study.

·      Assesses a wide range of high-quality materials.

·      Referencing is good and APA compliant. There may be the odd mistake made.

·      Report is presented and structured to a good standard.

·      The word & excel skills illustrated in preparing the report are of a good standard.

·      The companies selected illustrate high standards in the interpretation of data.

·      The research and data sets used has fully considered legislation in respect to use of data.

·      A good level of self-reflection has been demonstrated in respect to how your skills in collating and interpreting data have been developed.

Lower Second (50 – 59) Sound comprehension of topic.  Reasoning and argument are generally relevant but not necessarily extensive.  Awareness of concepts and critical appreciation are apparent, but the ability to conceptualise, and/or to apply theory is slightly limited. ·      Good display of research skills & independent study.

·      Assesses a good range of materials.

·      Referencing is adequate and APA compliant. There may be some mistakes made.

·      Report is presented and structured to a good standard.

·      The word & excel skills illustrated in preparing the report are of an adequate standard.

·      The companies selected illustrate good standards in the interpretation of data.

·      The research and data sets used has mostly considered legislation in respect to use of data.

·      A good level of self-reflection has been demonstrated in respect to how your skills in collating and interpreting data have been developed.

Third (40 – 49) Knowledge is adequate but limited and/or superficial.  In the most part, description/assertion rather than argument or logical reasoning is used.  Insufficient focus is evident in work presented. ·      Adequate display of research skills & independent study.

·      Assesses an adequate range of materials.

·      Referencing/APA compliance is patchy.

·      Structure and Presentation of report is basic.

·      The word & excel skills illustrated in preparing the report could be improved.

·      The companies selected illustrate basic standards in the interpretation of data.

·      There is limited evidence that legislation in respect to use of data has been considered.

·      How your skills in collating and interpreting data have been developed is descriptive rather than self-reflective

Fail (30 – 39) Minimal awareness of subject area.  Communication of knowledge frequently inarticulate and/or irrelevant. ·      Inadequate display of research skills & independent study.

·      Referencing/APA compliance is poor.

·      Structure and Presentation of report is basic.

·      The word & excel skills illustrated in preparing the report are inadequate.

·      There are deficiencies illustrated and or mistakes made in the interpretation of data.

·      There is no evidence that legislation in respect to use of data has been considered.

·      How your skills in collating and interpreting data have been developed is descriptive rather than self-reflective

Fail (0 – 29) Poor grasp of topic concepts or of awareness of what concepts are.  Failure to apply relevant skills.  Work is inarticulate and/or incomprehensible. See general guidelines.

 

PLEASE NOTE MARKS AWARDED WILL BE SIMPLIFIED BY APPLING EITHER A MARK ENDING IN A ZERO OR FIVE.