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psychology of color

Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designs have long believed that colour can dramatically affects moods, feelings and emotions. ‘colors like features allow the changes of the emotions’. The artist Pablo Picasso remarked. Color plays an important role in how your brand is perceived whether you are a fashion brand trying to connects to a youthful audience or a medical supplies store trying to strengthen customer trust. You can study color meanings to help you better attracts and connects to your ideal customers.


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Color psychology can be used to help build a strong reliable relactable brand. Color psychology is the study of colors in relation to human behaviours. It aims to determine how color affects our day to day decisions such as the items we buy.


Does the color of a dress compel us into purchase? Dies the color of a package make us choose one brand over another? Does the color of an icon make us more likely to click on it? The short answer is yes. But the why part is a bit more complicated. Color meanings can have an impact on why or how we choose or how we take decisions.


Color psychology is the study of hues as a determinant of human behaviour. Color influences perceptions that are not obvious. Such as the taste of food, colors can also enhance the effectiveness of placebos for example red or orange pills and generally used as stimulants. Color can indeed influence a person , however, it is important to remember that this effects differs between people. Factors such as gender, age, and culture can influence how an individual asked people their favourite color and a clear majority will say blue. Much of the world is blue skies, seas, seeing the color blue actually causes the body to produce chemicals that are cathing but that is not true of all shades of blue. Some shades or too much blue can send a cold and uncaring message. Many bedrooms are blue because it is calm, rest full color. Over the ages blue has become associated steadfastness, dependability, wisdom and loyalty , color and contrast is at the heart of every design.


There are numerous studies and articles showing how the perception of a brand is really tied to the colors it uses when you care that information on color theory with the number of people who have some variant of color blindness. Suffer from vision or are completely blind (all together roughly 9% of the global population). This is a very large area where designers can have a direct and immediate psychology of color white for the world – this is the color associated with purity (wedding dresses) , cleanliness (doctors in white coat), and the safety of bright lights things go bumb in the night – not the bright sunshine like the day light. It is also used to project the absence of color or neutrality. In some eastern parts of the world, white is associated with creativity ( white boards, blank slates), it is a compensation of all the color in marketing colors like red can capture attention. The red color meaning is associated with excitement , passion, danger, energy and action. You might have noticed that some brands used red for order now buttons or for their packaging, also, way to stand out on the shelf. In color psychology red is the most intense color and thus can provoke the strongest emotions. Redit can also trigger danger , so you want to use the color sparingly.


Psychology of color changes with lighter and darker shades of the color which are often associated with much different meanings. Color psychology is a well known yet less explored brand of the study of how our brain perceives what it visualizes, brain use it to manipulate our decision making by multiple faces of society. We feel color, how or what we feel about it varies from person to person, some color gives us a sense of serenity and calm , this usually lie within the blue side of the spectrum that consist of purple and green knowns as the cold side, others include range and make us uncomfortable or signify passion , this lies within the red spectrum – which includes orange and yellow known as the warm side. Brands can sometimes cross between two traits but they are mostly dominated by one white do broadly align with specific traits e.g brown nuggedness people with sophistication and red with excitement with personality of the person you want to portray.


Psychology of color this is no doubt a controversial matter for some but the combination of my experience , my psychology of education and my common knowledge with many of diverse evident in the space made it clear there was a huge need to bring awareness to this issue and develop concrete strategies , products and in incencitivization to change the culture of psychology of color while we still have a chance. The early engineering challenges were interesting as well as the challenges. One of the biggest problems for television screens has traditionally being displaying peoples flesh , especially faces. Yes am I talking white faces but with no suggestions of racism. Have you ever watched TV at a friends house and noticed how orange color the people look or maybe how pale or zombiefied they appear. Playing around with the contrast color , and screen mode buttons can often change how people appear on the screen and some people seen to prefer different settings.


My mothers trusted measure of TV picture however, was not realistic when the flesh tones while o led may provide in the eye of the experts, better contrast, it is undeniable that o led provides better brightness and range of colors if you are a fan of suspense movies or Nordic.